Nikita Goncharenko – Educated Football
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Tools I Built to Improve My Own Work — And Yours
I work in a fast-moving environment where I need quick, reliable tools with no limits. So I built my own. Feel free to use them — they’re free and tailored for real daily work.
Education & Credentials
Degrees & Additional Certificates
2013–2016
Bachelor’s in Sports Management
Kajaani University of Applied Sciences
Kajaani, Finland
2017–2019
Master’s in Sports Management
University of Jyväskylä
Jyväskylä, Finland
2021–2022
Continuous Studies, Fullstack Web Development Program
University of Turku
Turku, Finland
Business Intelligence
Google Business Intelligence Certificate
Issued by: Google (via Coursera)
Analytics
Google Data Analytics Professional Certificate (v2)
Issued by: Google (via Coursera)
Analytics
IBM Data Analyst Capstone Project
Issued by: IBM (via Coursera)
Programming
The Complete SQL Bootcamp: Zero to Hero
Issued by: Pierian Training
Marketing & Tracking
Ultimate Google Analytics 4 Course
Issued by: Udemy
Marketing & Tracking
Google Tag Manager (GTM) – From Zero to Hero
Issued by: Optizent Academy
Business Intelligence
Microsoft Power BI Desktop for Business Intelligence
Issued by: Maven Analytics
Business Intelligence
Microsoft Excel: Business Intelligence w/ Power Query & DAX
Issued by: Maven Analytics
Marketing & Tracking
The Complete SEMRush Course 2024
Issued by: Udemy
Programming
The Complete Python Bootcamp
Issued by: Pierian Training
My Articles
Talent Detection & Development
The development of athletic talent is a complex and dynamic process that requires continuous nurturing, structured practice, and a balance b…
Emotional Processes in Sports
Emotions play a functional role in athletic performance, influencing both physiological readiness and psychological focus. Optimal emotions …
Sports and PA Intervention Strategies
Effective promotion of exercise and physical activity (PA) requires a structured approach that addresses individual motivation, social conte…
Coaching and Leadership in Sports
Coaching represents a dynamic process of expressing implicit knowledge through language, turning unspoken expertise into shared understandin…
Social Interaction & Group Dynamics
The study of social interaction and group dynamics in sports reveals how psychological, social, and organizational processes shape team perf…
Performance Enhancement
Performance enhancement in sports is not only about physical ability but also about mastering the psychological and cognitive components of …
Career Development and Transitions in Sports
The central focus of this review is the holistic and multi-level approach to understanding and supporting transitions during and after athle…
Injury Prevention & Rehabilitation
Psychological and psychosocial factors play a crucial role in determining both the occurrence and severity of sports injuries. In Clinical I…
Clinical Issues in Sports Athletes
Modern sport psychology is shifting from a narrow focus on performance enhancement toward a holistic understanding of athletes’ psychosocial…
Ethical Issues and Moral Behaviour in Sports
Ethical issues and moral behaviour in sport highlight the educational power of physical education (PE) in shaping moral character and social…
Risks of Gambling Normalization
The integration of gambling into the culture of sport — through sponsorships, media exposure, and social practices — has created an environm…
Twitter for Gambling Ads
Social media has revolutionized the way gambling is promoted. In How Are Major Gambling Brands Using Twitter? (Bradley & James, 2019), t…
Drivers of Gambling-Related Problems
This paper examines the risk factors associated with problematic sports betting, highlighting the demographic, behavioral, and cognitive var…
The Hazards of Impulse Betting
Impulse betting — the rapid and unreflective placement of wagers — is emerging as a critical risk factor for gambling addiction, now recogni…
Test Drive for Sports Betting
Fantasy sports have evolved from a harmless hobby into a powerful gateway to gambling behavior. In From Fantasy to Reality: The Role of Fant…
Impulsive Sports Betting & Self-Control
Impulsivity is a central feature of problematic sports betting. In Impulsive Sports Betting: The Effects of Food or Substance Consumption (L…
Gamble Thrills: Male Motivations in Sports Betting
Young Australian men aged 18–34 represent one of the most vulnerable groups for developing gambling-related problems, particularly with the …
Account-Based Gambling Research: From Self-Report to Behavioral Data
Internet gambling offers unprecedented opportunities for academic research. One of the most significant developments in this area is the eme…
Gambling Risk Perception by Young Men
Young men remain the group most associated with sports gambling, making their perception of risk a critical factor in understanding and prev…
Affiliate Marketing in Sports Betting: On the Edge of the Law
Affiliate marketing is a highly controversial feature of the sports betting ecosystem. Affiliates often present themselves as independent ex…
The Worst Sports Gambling Type
In-play betting — also known as live betting — has become one of the most dangerous forms of modern sports gambling. Unlike traditional pre-…
State Monopoly x Private Gambling Market
Who bets on sports? — almost everyone, but young men with higher income dominate the field. This demographic profile, remarkably similar to …
Political Tactics of Gambling Providers
The gambling industry has evolved into a powerful lobbying force, employing sophisticated corporate political activity (CPA) strategies to i…
Risky Gambling Patterns
The increasing accessibility of online gambling has raised questions about whether Internet gambling poses greater risks than traditional of…
Responsible Gambling: Tool for Retention
Responsible gambling tools are often discussed in the context of harm prevention, but recent research indicates that they can also serve a s…
Financial Biases of Sports Gamblers
People often overestimate their wins and underestimate their losses in gambling, creating a consistent financial bias that skews self-report…
Patterns for Sports Gambling
Sports gambling is as much an emotional pursuit as it is a financial one. In Betting Patterns for Sports and Races: A Longitudinal Analysis …
Betting Frequency: Impact on Gambling Behavior
Betting frequency is one of the most critical factors in understanding the behavior of sports gamblers. Players who bet more frequently tend…
Player-Data Gambling Reports
Player-data reports have become an essential component in the study and prevention of harmful gambling behaviors. In Player Account-Based Ga…
Book Review: The Immortals by Arrigo Sacchi
In The Immortals, Arrigo Sacchi becomes both storyteller and historian, guiding readers through his first transformative season with AC Mila…
Book Review: My Turn – The Autobiography of Johan Cruyff
Johan Cruyff’s My Turn: The Autobiography is a remarkable reflection on football, philosophy, and personal evolution. The book vividly captu…
Book Review: The Mixer by Michael Cox
Michael Cox’s The Mixer: The Story of Premier League Tactics from Route One to False Nines reads like a football encyclopedia — a comprehens…
HJK season plan
Season plan handover for HJK Helsinki (PDF download).
SJK season plan
Strategic plan prepared for SJK Seinäjoki.
FC Lahti scouting report
Opposition scouting dossier for FC Lahti.
KuPS presentation
Club presentation deck for KuPS Kuopio.