In-depth Articles
Long-form reads on sports psychology, gambling analytics, social media marketing, and football books — now fully browsable.
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From deliberate play to elite performance — how science, psychology, and environment interact in the evolution of sporting talent.
A review of Elbe (2017) exploring the psychological, developmental, and scientific models behind identifying and nurturing athletic talent through deliberate practice and long-term support.
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Emotions guide athletic performance — the IZOF model reveals how optimal and dysfunctional emotional states shape success through individual experience.
A review of Montse Ruiz’s (2017) work on the role of emotions in athletic performance and the Individual Zones of Optimal Functioning (IZOF) model.
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From individual motivation to large-scale health policies: how multilevel interventions can promote sustainable physical activity participation.
A review of intervention strategies for promoting exercise and physical activity (PA) across individual, group, and community levels, with practical applications in schools, workplaces, and public health policy.
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Coaching transforms implicit knowledge into language — fostering awareness, reflection, and leadership grounded in human connection.
A review of Stelter and Serpa’s (2017) perspectives on coaching as a process of meaning-making, aesthetic learning, and leadership development.
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How leadership, communication, and shared cognition shape team performance and cohesion in sports environments.
A review of Apitzsch (2017) exploring theoretical models of leadership, team cognition, and coordination within sports psychology.
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Performance enhancement blends psychological, mental, and technical training to optimize athletic execution and overall well-being.
A review of Sidonio Serpa’s (2017) exploration of psychological training, mental skills development, and the organization of action in athletic performance.
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A holistic framework for understanding athletes’ transitions — from early specialization to retirement — and the psychological support needed for success.
A review of Stambulova’s work on holistic and multi-level approaches to managing career transitions in sports and post-sport life.
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Transforming distress into eustress and strengthening psychosocial resources are key to reducing sports injuries and improving rehabilitation outcomes.
A review of Bert De Cuyper’s work (2017) on psychological factors influencing sports injuries, emphasizing stress management, personality traits, and social support in prevention and recovery.
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A shift from performance-only focus to a holistic understanding of athletes’ mental health, emphasizing trust, dignity, and responsible referral practices.
A review of Bert De Cuyper’s (2017) work on the holistic approach to athletes’ psychological wellbeing and clinical referral processes in sport psychology.
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Sport and physical education nurture moral reasoning and character — where task orientation, empathy, and social learning shape ethical conduct.
A review of Athanasios Papaioannou’s (2017) work on moral development, ethical reasoning, and the role of physical education in shaping moral character.
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How socio-cultural and commercial factors normalize gambling in sports and contribute to problem gambling risks.
A review of Constandt et al. (2022) examining how gambling becomes normalized within sports organizations and its implications for public health and policy.
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How gambling operators use humor, hashtags, and viral marketing on Twitter to normalize betting and sustain engagement.
A review of Bradley and James (2019) exploring how major gambling operators use Twitter for marketing, engagement, and normalization of gambling as everyday leisure.
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Problematic sports betting is fueled by a mix of youth, impulsivity, cognitive distortions, and emotional motivations — especially among young men engaging in multiple forms of gambling.
A review of Russell, Hing, and Browne’s (2019) study identifying the key demographic, behavioral, and cognitive risk factors behind problematic sports betting.
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How impulsive decision-making, marketing inducements, and online accessibility drive the rise of spontaneous sports betting.
A review of Hing et al. (2018) exploring psychological and environmental predictors of impulsive sports betting, and its connection to gambling addiction, impaired self-regulation, and marketing inducements.
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How pay-to-play fantasy sports act as an entry point for online gambling and sports betting — and what that means for vulnerable fans.
A review of Houghton, Nowlin, and Walker (2019) examining how fantasy sports participation influences sports betting behavior, gambling normalization, and materialistic motivations among sports fans.
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Hunger, alcohol, and social influences can impair self-control — fueling impulsive betting behavior in online sports gambling.
A review of Li et al. (2020) exploring how hunger, alcohol, drug use, and promotional factors influence impulsive betting behavior among Australian sports bettors.
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For many young men, gambling is not just about money — it’s about excitement, identity, and belonging within sports betting communities.
A review of Lamont and Hing’s (2018) study on the psychological and social motivations driving young men’s engagement in online sports betting.
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Account-based data provides an evidence-driven foundation for understanding real gambling behavior beyond self-reported claims.
Summary of Shaffer et al. (2010) on the shift toward account-based Internet gambling research.
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Young men’s perception of risk in sports betting is shaped by social networks, marketing, and beliefs about knowledge and control.
A review of Nyemcsok et al. (2022) on how socio-cultural and commercial factors shape young men’s understanding of risks in sports betting.
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Affiliates present themselves as helpful experts, but under revenue share deals, they profit when the players who trust them lose.
Summary of Houghton et al. (2020) on affiliate marketing in sports betting.
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Why in-play betting fuels impulsivity, risk, and addiction — and how it became the gambling industry’s most profitable format.
A review of Lopez-Gonzalez, Griffiths, and Estévez (2018) on the psychological and behavioral risks of in-play (live) betting, highlighting its association with impulsive gambling and problem betting severity.
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Examining how education, income, and market structure influence sports betting behavior in state-controlled versus competitive gambling systems.
A comparative review of Humphreys and Perez (2012) exploring the characteristics of sports bettors and the economic consequences of expanding sports betting markets across Canada, Spain, and the UK.
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Gambling providers use sophisticated lobbying and communication strategies to shape regulation, divert criticism, and reinforce industry self-regulation.
A review of Hancock, Ralph, and Martino (2018) examining how gambling operators employ corporate political strategies to influence regulation and public perception.
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Internet gambling reveals distinct at-risk groups among high spenders and frequent bettors, challenging assumptions about online gambling risks.
A review of Gray et al. (2013) analyzing behavioral trends among Icelandic online gamblers, identifying distinct at-risk groups based on betting frequency and expenditure.
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Voluntary limit-setting enhances gambler loyalty while balancing harm prevention and long-term player engagement.
A review of Auer, Hopfgartner, and Griffiths (2021) exploring how voluntary limit-setting influences gambler loyalty and retention through behavioral data analysis.
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Gamblers often overestimate wins and underestimate losses — revealing key biases that challenge the reliability of self-reported gambling data.
A review of Griffiths and Auer’s (2017) study on the discrepancies between self-reported and actual gambling losses in online sports betting.
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Balancing player protection and recreational freedom requires understanding the emotional and behavioral patterns that drive modern sports gambling.
A review of Gainsbury & Russell (2015) exploring emotional, behavioral, and regulatory dynamics of online sports betting patterns in Australia.
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Frequent bettors appear more knowledgeable and skilled, yet their sustained engagement may also place them at higher risk of gambling-related harm.
Summary of Gainsbury et al. (2012) on how betting frequency influences player behavior and gambling outcomes.
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Account-based gambling data enables individualized harm prevention and behavioral research through real-time insights into player activity.
A review of Sally Gainsbury’s (2011) work on player account–based gambling data, exploring its role in behavioral analysis, responsible gambling, and harm prevention.
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Sacchi’s philosophy reshaped football history — proving that playing beautifully was not enough; success required harmony, precision, and relentless intensity.
A review of Arrigo Sacchi’s 'The Immortals', chronicling his revolutionary first season with AC Milan and his enduring football philosophy.
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Cruyff’s philosophy reveals football as both an art form and a system of shared responsibility — a foundation for the modern European football paradigm.
A reflective review of Johan Cruyff’s autobiography exploring his football philosophy, coaching insights, and influence on the modern game.
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A chronicle of the Premier League’s tactical evolution — from Route One football to modern analytics, versatility, and Gegenpressing.
A review of Michael Cox’s 'The Mixer', exploring how tactical evolution, analytics, and innovation shaped the Premier League era.
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Analyses of Finnish football clubs social media performances back in 2018-2019. Facebook as a primary social media tool to communicate with fans.
Timeline & blog
Scan the milestones, filter by topics, or search across 10 in-depth posts that document product builds, research, and football work.
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Belgium: football coaching, sports betting, and data analytics.
Memories from time I once again became the match analyst in the top-tier Finnish football club.
Memories from time I got my UEFA C football coaching license.
Memories from studies in Leeds, England and writing the master's thesis.
Memories from the internship I did as a Social Media Intern.
Memories from the time I moved to Jyvaskyla to study and started my Youtube channel.
Memories from work with Kajaanin Haka in 2016-2017.
Memories from work with FC KTP in 2015.
Memories from the start of my career.
Short intro into who am I.
